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Creative professional skilled in UI/UX, visual, web, mobile and responsive design:

  • Experienced in leading teams to drive strategy, successfully translate conceptual ideas into highly engaging and compelling UI/UX design solutions and visual presentations
  • Highly organized, natural collaborator and relationship manager, extremely comfortable solving complex problems in any environment, including those of ambiguity and uncertainty

 Qualifications

  • Lead UI design of projects and teams to drive strategy, design and execution, translating rough ideas into working, intuitive and elegant user solutions of mobile and digital projects
  • Effective communicator delivering clear and concise presentations to a varied audience, including high-level management, administrative partners and technical team members
  • Integrally involved in research and user testing sessions in collaboration with creative, product, and development team members
  • Promote design standards, consistency, guidelines and ADA compliance
  • Support, create and implement efficient organizational structures, understanding agile environment and scrum workflow
  • Understand Responsive Design, web 2.0 standards, SEO best practices, browser compatibility issues, accessibility requirements and usability testing

Proficiencies

Manage and produce complete, compelling creative solutions that consist of:

  • Mobile and web product UI/UX
  • Leadership and project management
  • Wire frames, Screen layouts and Visual framework
  • Responsive Web design
  • Sketches and Storyboards
  • High-level concept visualizations
  • Interactive prototyping
  • User experience advocacy
  • Strategic planning and forecasting
  • Branding and guidelines
  • Corporate marketing campaigns

Software

  • Adobe CS applications
    -Photoshop/Fireworks
    -Illustrator
    -InDesign
    -Acrobat
    -Dreamweaver
  • Microsoft Office Suite
  • iRise
  • OmniGraffle
  • Basalmiq/Axure
  • Familiarity with: HTML/XHTML, CSS & Javascript

Education
BS in Graphic Design, San Jose State University


Professional Experience

May 2014 – present
Wells Fargo, San Francisco, CA
Senior UX Interaction Designer – CX Lead & Project Manager

Lead customer experience and design strategy for platforms and products; represent customer experience to partners serving as design “advocate” with the ability to forecast and assess industry trends and their impact on the company’s product design alternatives

  • Participate in roadmap planning, project implementation and team integration with stakeholders, development and QA partners
  • Represent customer experience to partners using personas, customer journeys and usability testing results
  • Accountable for creating complex, industry-leading user interface design solutions
  • Establish and promote design guidelines, best practices and accessibility standards
  • Provide project leadership and direction to CX team-members including: Producers, Visual Designers, Content Strategists, and Interaction Designers

Projects include:

  • Credit Card Product Redesign – lead the CX team on a large-scale agile project, redesigning the experience for the entire credit card product sales portal overcoming platform, process and integration challenges
  • High Net Worth Credit Card – manage the CX team in implementing a complex account solution to provide unique benefits to high net worth credit customers dealing with serious platform and governance hurdles
  • Auto and Home Loan Online Application Initiative – provide solutions, leadership and organization, representing the CX team on 2 large-scale web projects with major design and platform upgrade challenges
  • Live Chat for the OSMP Auto Loans – create UI design and manage visual design for vendor implementation
  • Wells Trade Usability Study – manage the development of an iRise prototype for usability testing
  • EMV Credit Card Landing Page – managing a small team to create a microsite utilizing the Tridion CMS
  • Business Direct Online Application Initiative – manage a small team implementing multiple platform updates
  • Mobile Front Porch Webview – create visuals to communicate the interactions effectively to the team
  • Decommissioning Mobile Classic Experience – create guides to clarify the project to the team
  • Business Direct Cash Back with Bonus – manage a small team implementing multiple platform updates

April 2014 – May 2014
SAP, Palo Alto, CA
UI/UX Visual Designer

Create and visualize innovative responsive product prototypes working across multiple devices for The SAP Cloud for Customer Product

  • Turn ideas and requirements into visual design assets to create concrete screen prototypes
  • Actively own and contribute to product brainstorming, user research, interaction and visual design sessions
  • Collaborate closely with design team members, user researchers, product managers and developers
  • Work on multiple products and topics, spread across our teams in various locations

September 2013 – March 2014
Colliers-International, San Jose, CA
Creative Services Manager

Manage and direct the creation of collateral, advertising components, presentations and interactive marketing for both internal and external clients

  • Lead and direct the creative work of the marketing team regionally
  • Develop creative programs and design concepts to establish creative direction for the entire line of services and programs that meet the business objectives and advance our client’s brand strategy
  • Provide quality control over concepts and projects

January 2012 – September 2013
Symantec, Mountain View, CA                            
Senior Visual Designer

Design and implement the visual UI for a wide range of corporate web sites, web pages, mobile apps and other visual needs for the Symantec Enterprise Global Online Marketing group

  • Design UI for Next Generation Network Protection Mobile App
  • Support the implementation of the new Symantec Enterprise Mobile Website
  • Lead visual design team to create responsive design solutions for campaign marketing pages and the next phase of the Symantec Enterprise global website
  • Design hero banners, promotional banners, and any other necessary assets for the Symantec Enterprise global and Velocity Brand websites
  • Work with development team to design, direct and create page mockups to guide in the creation of stand-alone pages within the global website framework
  • Conduct design audits and reviews, generate and maintain style guides
  • Research and educate the team on new technologies, such as mobile UI and responsive design

August 2011 – December 2011
Teleca Communications, Mountain View, CA
Senior Visual Designer – Mobile UI

Work closely with creative, product, and development teams in an agile and international environment, translating conceptual ideas into highly engaging and compelling visual presentations and design solutions

  • Create mobile UX wire frames for:
    • Zulu Patrol Multopedia and Memory Match children’s game apps – Symbian^3
    • PGA Tour app – Symbian^3
    • Cubic Nextfare and Nextcity account management apps – iOS
  • Design mobile UI and created all required app, store screens and icons for:
    • Cubic Nextfare account management app – HTML5 and iOS (iPad)
    • Foxtel-mobileTV channel guide and management app – Android
    • Zulu Patrol children’s game apps – Symbian^3 and Windows Phone 7
      - Multopedia
      - Memory Match
      - Mole Mayhem
      - Zulu Videos
    • Asset production and QA support on the Ford/Microsoft Synch infotainment console

April 2011 – August 2011
Halosys Technologies Inc, Santa Clara, CA
Mobile UI, Web and Marketing Designer

Develop mobile app UI/UX, web design, interactive ads and product marketing collateral & solutions

  • Create UX wire frames for:
    • Halosys website redesign
    • Equinix onsite management tool mobile app – iOS (ipad)
    • DealzToday biz website
    • Pridikt social media mobile app – iOS
  • Design UI and created all required assets, store screens and icons for:
    • Sandisk management suite apps (MyPO, MyPLM, MyCLM, MyCart) – iOS
    • SV Herald news app – iOS (ipad)
    • White label management suite apps – iOS
    • DealzToday biz website
    • Promotional landing and stand-alone pages

April 2009 – August 2011
Peterson-Design
Owner/Design Director

Assist client’s marketing efforts in all strategic media, producing complete creative solutions

  • Create e-commerce website designs, assets, layout and interface with developers to create seamless CMS
  • Produce, design and edit visual design solutions such as buttons, headers, menu bars, and Flash animations
  • Design marketing collateral and product marketing solutions

Clients: Silicon Valley Bank, Naval Postgraduate School, Monterey, Zero Motorcycles, Heritage Web Solutions, Cornish & Carey Commercial Newmark Knight Frank, Taproot Foundation, Johnson Lyman LLC, Virtuosant

June 2005 – April 2009
CTB/McGraw-Hill, Monterey, CA
Senior Graphic Designer/Art Director

  • Produce interactive and print-based graphical solutions, from concept to completion, and manage special projects
  • Maintain data systems and file base, supporting organization structure for the creative team

October 1998 – June 2005
DeCarolis Design & Marketing, San Jose, CA
Sr. Graphic Designer/Creative Services Specialist

  • Design interactive and print-based creative, through concept, execution and production
  • Manage design department assets, files and procedural systems

Clients: Borland, Cisco, Comstor, Lucent, Philips, Raychem, Sun, WebEx, Westcon, Ask Jeeves, Fairmont, Web Van, Nancy Quiche, Cryogene, Paracor