Ask Jeeves - The Butler Did It Direct Marketing Campaign Design

Marketing Design Lead

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What I did:

  • Concept
  • Design
  • Production
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Our client Ask Jeeves (Now Ask.com) wanted to do a very targeted business to business marketing campaign to draw in more high-level corporate clients and were willing to spend money to do so.

We needed to do something unusual yet classy to draw attention and get a decent response.

After a series of brainstorming sessions (and a handful of brand-new innovative, duplex paper samples) my Content director, and I came up with a direct marketing package design simulating a murder mystery card game.

This allowed us to integrating client's brand in a fun and engaging way and be extra creative with specialty papers and metallic inks.

Not only did we deliver a fun and creative marketing piece that was received well, it had an amazing 10% response rate (most B to B direct marketing was around 1% at the time).